BRANDED CONTENT

Branded content dates back to Robert Flaherty who had sponsors for Nanook of the North and Louisiana Story. But today opportunities are rapidly expanding with sponsors supporting both short and long-form documentaries. How do these projects originate and what do the deals look like for filmmakers? Representatives from the worlds of advertising and filmmaking discuss.

Note: This panel is part of a larger day of panels called STATE OF THE INDUSTRY.  Hear from top decision makers about the latest trends in documentary distribution.  Other panels include: State of Theatrical, State of Digital and State of Digital.

All panels co-presented by A&E IndieFilms.