Maximizing Your Marketing Budget

Worried your film’s marketing budget can’t make much of an impact? Think again! Daniel Kaplan, an award-winning digital marketing director from Fever Content (DOC NYC’s digital marketing agency through four consecutive festivals), shares his approach to building grassroots audiences for documentary features with an innovative marketing approach that has earned $1M+ box-office grosses and been written about in Forbes and IndieWire. In addition, Sylvia Desrochers (MPRM Communications) contributes key insights from her 20-year career working as a publicist with lauded filmmakers on countless theatrical and awards campaigns and with films that have launched at every major festival. Learn best practices for marketing your film on social media, tactically planning your digital ad strategy, getting meaningful press, and making the most of limited resources to amplify buzz around your film. You’ll come away with tangible next steps to design an effective marketing and PR campaign for your documentary, and the confidence that your project can find the audience it deserves.

All Winter 2024 PRO attendees are invited to wrap up the season with an exclusive peer-to-peer consulting session. Engage in small group consultations where filmmakers walk away with concrete insight into a current dilemma. It’s a unique opportunity for collaborative learning and meaningful exchanges. A follow-up email with joining details will be sent to all Winter 2024 PRO registrants.

Tickets are $19 ($14 for IFC Center members). Tickets are non-refundable.

All registrants may participate in the live session, and will also receive access to the recorded event, a written transcript, the chat transcript and a copy of the slide presentation (if available) after the livestream.

If you have questions about registration, please email ticketing@docnyc.net. For questions about accommodations and accessibility, including requests for live ASL interpretation, please email accessibility@docnyc.net. 

DOC NYC PRO is co-presented by: